TRUST FIRST INVESTING

Better Returns / Fewer Regrets

Seasoned multifamily real-estate partners Harland Merriam and Mike Jacobson unpack why trusting the people behind the deal is the linchpin of successful multifamily investing.

Drawing on lessons from a recent 144-unit acquisition in Tallahassee and decades of combined experience, they explain:

• Why multifamily is different: larger checks ($50k–$100k+), longer holds (3-7 years), and bigger potential returns than typical stock picks.
• How to vet operators: just as you’d ask locals to recommend a great mechanic or dentist, talk to investors who already know — and trust — the sponsors. Integrity, track record, and transparent two-way relationships matter most.
• The added upside: generous tax advantages, prudent leverage, and the chance to provide clean, safe, affordable housing that lifts entire communities.

Whether you’re curious about your first apartment deal or looking to sharpen your due-diligence process, you’ll pick up practical tips and hear real stories of hurdles cleared and wins celebrated.

Watch the conversation in this YouTube video here…

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